ROUNDER RECORDS LAUNCHES NEW WEBSITE WITH COMMERCE BY DOWNLOADCENTRIC

Boston - Feb. 25, 2010 - To celebrate its 40th anniversary, Rounder Records, the world’s leading American roots record label, has completely re-launched it's official website. And DownloadCentric is proud to be powering all e-commerce for the new rounder.com, as well as numerous Rounder Records artist web properties.

Using DownloadCentric's comprehensive Storefront API, commerce functionality has been integrated thoroughly throughout rounder.com. Fans can browse, preview and purchase both digital downloads and physical merchandise, spanning Rounder's essential collection of over 3,000 masters which includes recordings from artists such as bluegrass superstar Alison Krauss, singer-songwriter Mary Chapin Carpenter, actor/musician Steve Martin, the iconic Robert Plant and country legend Willie Nelson, to name just a few.

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DownloadCentric offers the Pay & Play Service, a turn-key hosted download solution, powered by the DownloadCentric Commerce Platform. Pay & Play permits Artists, Producers, Labels, Distributors and other content owners to quickly and easily deploy their music & video content catalog as a pay-per-download service from their existing website, within days.

The DownloadCentric Platform, is one of the most sophisticated "digital + physical" e-commerce software platforms available, enabling the rapid deployment of new feature-rich e-commerce stores whose catalogs can include digital downloads, physical merchandise and mobile content such as ringtones.